Backlash Over AAFP And Coca-Cola Partnership »
The American Academy of Family Physicians (AAFP) announced last month a new program called Corporate Alliance, in which the AAFP partners with interested companies to produce educational material for the general public. The first of these companies to sign on is Coca-Cola, who has donated $500,000 to the AAFP which will be used to develop consumer education content related to beverages and sweeteners. Not surprisingly, many physician-members of the AAFP have voiced strong opposition to such an alliance, especially in light of the current obesity epidemic. AAFP President-elect, Lori Heim, M.D., states the partnerships will not include an AAFP endorsement of any brand, product or service, and the Academy will maintain editorial control of all materials related to the partnerships. However, this partnership of irony calls into question the integrity of AAFP leadership, who’s efforts should be devoted to primary care and prevention, not sleeping with the enemy. [via AAFP]
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